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The #Machine Learning Guide for the #Marketing #Industry:

Ask any industrialist about their major concerns to sell a product, the common of them all will be only one aspect. Marketing is one domain which no organization can do without and every manager wishes that it could be done a better by their employees. The goals of marketing are seemingly simple; identify the best customers, target prospective customers which match the demographic, inculcate a positive buying experience and launch everything as a single package in the customer community. The hard part however is the implementation of any of these goals and especially wherever predictive analysis and understanding is required. The very problem of identifying prospective customers is so hard that on organization in the world is near to its excellence owing to the highly dynamic nature of customer base and the huge volumes of data associated with it. So how do we target this problem and get our market rising and revenue shining? As of now, Machine Learning has been the cup of tea of researcher's and high level data manipulation experts employing it in domains involving heavy-weight computational sciences and engineering. So, when the astronomical onslaught of data happens in the domain of marketing we now turn to Machine Learning as our savior and gain highly sophisticated analyses to make better data oriented decisions. Here we bring to you the very precise algorithms which can help you perform your marketing in a much much better way than it has been happening till now. Read More